So what's a nice boy from Chicago doing producing Dijon mustard in Burgundy ? Jeff Goto, an avid cook, decided to do just that when he wasn't able to find a traditional Dijon mustard that delighted him as much as those he had tasted and cooked with in France . "Dijon is one of my favorite ingredients and it's so important in so many recipes," he says. It took Jeff a couple years of research and planning (during which he traveled extensively throughout the famous French wine and gastronomy region, meeting with growers and suppliers), but finally he was ready to launch his new business and brand, Ameline Gourmet Mustards. Made with Burgundy wine and locally grown seeds, his two mustards--white wine and whole grain--have been available in the States for just about a year. He is working on expanding into the EU and Japan .
The organizers of the Napa Valley Mustard Festival described Ameline as "hauntingly beautiful" and top Chicago-based chef Charlie Trotter is selling them in his popular boutique food shop--a fine endorsement indeed.
These days, Jeff spends a lot of time on planes: he's in Beaune when it's production time and then back in the U.S. focusing on distribution and buzz-building. The mustards are available online (from the National Mustard Museum or CityOlive.com or PastoralArtisan.com) and in fine food shops nationwide.
To introduce the readers of Provence Post to his product, Jeff wants to give away five sets of gourmet mustard (a set is one jar of each). To enter, simply share a favorite recipe with us...any recipe at all, as long as it contains mustard. Just click "comments" below and type or paste in your recipe. (Make sure to leave us your email address as well.) If you prefer, you can simply email your recipe, in English or French, to: recipes@amelinegourmet.com. If your recipe is not original, please credit the source. This giveaway is open to residents of North America and Europe only, please. The five winning recipes will be posted on the Ameline Facebook page.
If you're a U.S. chef, food retailer or other industry professional, Jeff is happy to send you a sample. Email him at: jeff@amelinegourmet.com.