Chloe + Isabel,the New York-based direct-selling jewelry brand, has released a new perfume designed to evoke Provence and its surroundings. "Jardins du Midi was inspired by a midday, sunlit walk through the lush orchards of the South of France, drawing on founder/CEO Chantel Waterbury's French heritage and favorite aromas," the company says. "With notes of Lush Peach Nectar, Bergamot, Jasmine Sambac, White Violet, and Vanilla Absolute, the fragrance's name is also derived from the region, which is colloquially known as le Midi, which literally means midday."
Waterbury explains that Chloe + Isabel sees itself as a story teller, not just a jewelry company, and that the inspiration for her lifestyle brand was "Provence meets Paris." "Everyone has a personal sense of style, and the final touches to completing one's own style story include jewelry and perfume," she continues. "Launching a fragrance was a natural progression as it is a great way to embody our brand and communicate a mood in one product." The fragrance is available on the Chole + Isabel site in a 3.4 fl. oz. bottle for $58. To order, click here.